Britney Spears the New Face of Wal-Mart

Britney Spears is the new face of Wal-Mart. The erstwhile singer recently inked a multimillion dollar contract with the retail giant, which will use her image to promote I'm Country, a new integrated line of casual fashions, cosmetics, and home accessories.

M. Susan Chambers, executive vice president of Wal-Mart's people division, announced the signing in a prepared statement yesterday.

"We are delighted to have Britney Spears become part of the Wal-Mart family," said Ms. Chambers. "We feel that Britney, more than any other celebrity, speaks to the soul of our customer base: the working mother who's maybe put on weight and let herself go, but who's still a sassy little number at heart."

Research conducted by the Retail Demographic Institute (RDI) supports Ms. Chambers' faith in Ms. Spears.
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