Thursday, July 13, 2006

MySpace top single U.S. Web site


Online hangout MySpace.com has overtaken Yahoo Inc.'s e-mail gateway as the single most-visited U.S. Web site, although Yahoo's network of sites retains a broader audience, according to a report issued on Tuesday. According to Internet traffic measurement firm Hitwise, News Corp.'s MySpace.com accounted for 4.46 percent of all U.S. Internet visits for the week ending July 8, pushing it past Yahoo Mail for the first time and outpacing the home pages for Yahoo, Google and Microsoft's MSN Hotmail. However, Yahoo's top three destinations -- Yahoo Mail, the Yahoo.com home page and Yahoo search -- collectively attracted more than 10 percent of the total U.S. audience, according to Hitwise data. MySpace's home page and e-mail site only amounted to 7.3 percent of U.S. Web visits, according to Hitwise's list of top 10 U.S. Internet properties for the first full week of July. Yahoo issued a statement saying that: "The Yahoo network is made up of many domains and it is not accurate to compare MySpace.com to just Yahoo's (e-mail site)." In the United States, Yahoo said it attracts 129 million unique visitors per month, which represents 74 percent of the online population in the world's biggest Internet market. By contrast, MySpace reaches only 30 percent of the online audience, with 52 million unique visitors, according to Yahoo.

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