Disney is not renewing a 10-year agreement with McDonald's

Apparently Steve Jobs doesn't care too much for the food at McDonald's or at minimum he wants to stop using it to promote Disney/Pixar films to kids.

According to a story in the L.A. Times, Disney is not renewing a 10-year agreement with McDonald's to include plastic toys in its Happy Meals

The word is that Disney is trying to disassociate itself from high calorie and trans fat laden fast food peddled by fast food giants like McDonald's. Times staff writer Rachel Abramowitz finds the timing the contract cancellation (reported to be worth US$1 billion to Disney) less than coincidental. It happened just as Steve Jobs becomes Disney's largest shareholder after the acquisition of his Pixar Animation Studios

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